Core Insights - The new Wanjie M7 has opened for pre-order on September 5, with three versions available: Pro+, Max, and Ultra, priced at 288,800 yuan, 328,000 yuan, and 348,000 yuan for the range-extended versions, and 328,000 yuan, 349,800 yuan, and 369,800 yuan for the pure electric versions [1] - The pre-order saw significant demand, with over 20,000 small orders within 10 minutes and exceeding 100,000 small orders in just one hour [1] Group 1 - The Wanjie M7 was initially launched in July 2022 but struggled with sales, often not exceeding 1,000 units per month [7] - The updated Wanjie M7 was released on September 12, 2023, featuring improvements in body structure, chassis materials, suspension, and range, leading to a resurgence in sales [7] - In 2024, Wanjie brand delivered 389,000 vehicles, with the Wanjie M7 contributing 198,000 units, accounting for over half of total sales [7] Group 2 - Sales of the Wanjie M7 have declined in 2025, with cumulative sales of 38,033 units in the first seven months, averaging around 5,400 units per month [7] - The Wanjie M7 faces intense competition in the 250,000 to 350,000 yuan price range from models like Li Auto L6, L7, Tesla Model Y, and other emerging products [7][8] - Internal competition from Huawei's other SUV, the Zhijie R7, priced at 250,000 yuan, has also impacted Wanjie M7's sales [8] Group 3 - The new Wanjie M7 adopts the latest design language and has dimensions of 5080mm/1999mm/1780mm with a wheelbase of 3030mm, offering a pure electric version with a 100kWh battery and a range exceeding 700 kilometers [8] - Analysts believe that the new Wanjie M7's price increase is justified due to its enhanced product capabilities, and it strategically positions itself against the Zhijie R7 [9] - Consumer interest in the new Wanjie M7 is reportedly high, with many potential buyers waiting for the final pricing announcement on September 23 [9][10]
小程序被挤崩 43分钟小订破10万台 余承东：新问界M7卖爆了 远超预期
Mei Ri Jing Ji Xin Wen·2025-09-05 14:30