小程序被挤崩，43分钟小订破10万台，余承东：新问界M7卖爆了，远超预期

Core Insights - The new Wanjie M7 has begun pre-orders, with three versions available: Pro+, Max, and Ultra, priced at 288,800 yuan, 328,000 yuan, and 348,000 yuan for the range-extended models, and 328,000 yuan, 349,800 yuan, and 369,800 yuan for the pure electric models [1] - The pre-order event saw significant demand, with over 20,000 small orders within 10 minutes and exceeding 100,000 small orders in the first hour [1] Group 1 - The Wanjie M7 was initially launched in July 2022 but struggled with sales, often not exceeding 1,000 units per month [6] - Following a facelift on September 12, 2023, the Wanjie M7 saw improvements in structure, materials, and range, leading to a resurgence in sales, contributing 198,000 units to the 389,000 total deliveries for the Wanjie brand in 2024 [6][7] - However, sales have declined in 2025, with only 38,033 units sold in the first seven months, averaging around 5,400 units per month, contrasting sharply with previous high sales [6][7] Group 2 - The Wanjie M7 faces intense competition in the 250,000 to 350,000 yuan price range from models like Li Auto L6, L7, and Tesla Model Y, as well as new entrants [6][9] - Internal competition from Huawei's other SUV, the Zhijie R7, priced at 250,000 yuan, has also impacted Wanjie M7's sales, with Zhijie R7 achieving significant year-on-year growth [7] - The new Wanjie M7 features a larger body size and a new design language, with a maximum range of over 700 kilometers thanks to a 100 kWh battery [7][9] Group 3 - The new Wanjie M7's pre-sale price is approximately 40,000 yuan higher than the previous model, which may help differentiate it from the Zhijie R7 and create pricing space for future models like Wanjie M6 [9] - Consumer interest in the new Wanjie M7 is reportedly high, with many potential buyers waiting for the final pricing announcement on September 23 [9][10] - Sales personnel indicate that the success of the new Wanjie M7 will depend on its final pricing and the benefits offered to consumers [10]