Baird Initiates Coverage On TKO Group With Outperform Rating, $225 Price Target

Group 1 - Baird initiated coverage on TKO Group Holdings with an Outperform rating and a $225 price target, citing strong positioning in the evolving media landscape [1] - The analysts highlighted the company's recent media rights agreements for UFC and WWE, noting that the deals provided greater visibility into long-term performance while also strengthening brand value [1] - Additional upside drivers for TKO include potential growth from boxing, site fees, dynamic pricing, and new partnerships [1] Group 2 - Baird concluded that TKO was well-positioned to capitalize on these opportunities and maintained it would remain an attractive asset for investors [2]