Prnewswire·2025-09-05 15:08Core Insights - Pure Storage has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, marking the twelfth consecutive year of this recognition, positioned highest in execution and furthest in vision [1][2]. Company Overview - Pure Storage specializes in advanced data storage technology and services, providing a unified storage platform that supports diverse workloads across on-premises, public cloud, and hybrid environments [2][10]. - The company emphasizes its ability to deliver unmatched agility and risk reduction through its Enterprise Data Cloud (EDC), which allows organizations to manage their data effectively [3][10]. Market Context - The rise of AI is driving exponential growth in data volumes, creating challenges for traditional storage models that lead to fragmentation and data sprawl [3]. - The new Enterprise Storage Platforms category by Gartner highlights the importance of unified storage solutions in addressing these challenges [2]. Product Innovations - Key innovations in 2025 include the expansion of Pure Storage FlashArray and FlashBlade offerings, designed for high-performance workloads and scalability [6]. - The introduction of Pure Fusion enables workload automation and enhances performance for modern workloads, addressing the growth of unstructured data [6]. Customer Validation - Pure Storage has received an overall rating of 4.9 out of 5 from customers in the Enterprise Storage Platforms market, with 98% of reviewers willing to recommend the platform [5]. - Customer testimonials highlight the reliability and performance of Pure Storage solutions across various industries, including energy, healthcare, and banking [5][12].