证监会就《公开募集证券投资基金销售费用管理规定（征求意见稿）》公开征求意见 公募基金费率改革收官 每年向投资者让利超500亿元

Core Viewpoint - The public fund industry in China is undergoing a significant fee rate reform, marking a crucial step towards high-quality development and aiming to reduce investor costs while regulating the sales market [1][2]. Group 1: Fee Rate Reform Details - The China Securities Regulatory Commission (CSRC) has initiated a three-phase fee rate reform, which is expected to benefit investors by over 50 billion yuan annually [1]. - The revised regulations, now titled "Publicly Raised Securities Investment Fund Sales Expense Management Regulations," include a total of six chapters and 28 articles, focusing on reducing costs for investors and optimizing fund sales practices [2]. - Specific fee reductions include lowering the maximum subscription and purchase fees for equity funds from 1.2% and 1.5% to 0.8%, for mixed funds from 1.2% and 1.5% to 0.5%, and for bond funds from 0.6% and 0.8% to 0.3% [3]. Group 2: Encouragement of Long-term Investment - The reform encourages long-term holding by eliminating sales service fees for investors who hold equity, mixed, and bond funds for over one year [5]. - The redemption fee structure has been optimized to ensure that all redemption fees are allocated to the fund's assets, discouraging short-term trading behaviors [5]. - The reform aims to shift the focus of fund sales institutions from generating income through "traffic" to earning "retention" income by providing ongoing services [5][6]. Group 3: Development of Direct Sales Channels - The CSRC has launched the Fund Industry Institutional Investor Direct Sales Service Platform (FISP), which aims to streamline the direct sales process and improve service efficiency for institutional investors [6]. - The FISP platform is designed to address high operational costs and inefficiencies in traditional direct sales, providing a standardized and automated service for fund investments [6]. Group 4: Overall Impact on the Industry - The reform is expected to lead to an overall fee reduction of approximately 300 billion yuan annually, representing a 34% decrease in fees, thereby providing tangible benefits to investors [4]. - The adjustments in fee structures and the establishment of the FISP platform are anticipated to enhance the quality and stability of the public fund industry in the long term [7].