时报观察 | 全方位激活体育消费增长潜力

Group 1 - The core viewpoint emphasizes the potential for expanding sports consumption through events and optimizing supply scenarios to activate growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver for stimulating sports consumption in China, with service consumption increasing as economic levels rise [2] - Regions like Guizhou and Jiangsu are leveraging local advantages to develop unique sports event scenarios, tapping into community engagement [2] - The success of community sports events is influenced by cultural, organizational, and policy factors, but fundamentally relies on meeting the needs of sports enthusiasts [2]