Portillo's Appoints Denise Lauer as Chief Marketing Officer

Core Insights - Portillo's has appointed Denise Lauer as Chief Marketing Officer, effective September 22, 2025, bringing over two decades of marketing experience in the foodservice and food CPG industries [1][2]. Company Overview - Portillo's is a unique restaurant brand that has expanded from a small hot dog trailer in Chicago to over 95 locations across 10 states, offering a menu that includes Italian beef sandwiches, Chicago-style hot dogs, and more [6]. Leadership and Strategy - Denise Lauer previously served as CMO for Marco's Pizza, where she led initiatives that positioned the brand as a top competitor in the U.S. pizza market, focusing on brand growth, digital marketing, and customer experience [2][3]. - Lauer's appointment is part of Portillo's strategy to strengthen its leadership team and enhance sales and transaction growth while providing exceptional dining experiences [4]. Marketing Initiatives - At Marco's Pizza, Lauer developed a multi-year innovation pipeline and a successful value platform that increased customer check and trip frequency, alongside driving digital transformation for online ordering [3]. - Lauer aims to enhance Portillo's digital capabilities and grow brand awareness as the company expands into new markets [5].