让红色旅游更红火

Core Insights - Red tourism has become a significant driver in the cultural tourism market, supported by strong policy backing [1][2] - The Central Committee of the Communist Party has emphasized the utilization of red resources through various educational and tourism initiatives [1] - The National Development and Reform Commission has identified 300 classic red tourism sites, indicating a structured approach to the industry's growth [1] Policy Support - The development of red tourism is underpinned by a comprehensive policy framework that includes top-level design and specific measures for educational integration and financial support [1] - Local governments are encouraged to create distinctive tourism routes, such as those in Shandong and Liaoning, which have seen significant increases in visitor numbers [1] Industry Development - A collaborative effort is needed to enhance red tourism, focusing on a "policy guidance - market innovation - consumer participation" ecosystem [2] - Investment in infrastructure and differentiated product development is essential for improving the overall tourism experience [2] - Companies are encouraged to leverage technology, such as VR and AR, to create immersive experiences and enhance educational offerings [2] Consumer Engagement - Increased promotion and awareness of red tourism are necessary to boost public participation [2] - Tailored tourism packages, including family-friendly and wellness-oriented options, are being developed to meet diverse consumer needs [2]