“陈塘关”里探哪吒

Core Insights - The success of the "Nezha" animated films is attributed to the collaborative efforts of over 138 animation companies and more than 4,000 individuals, highlighting the thriving digital cultural industry ecosystem in Chengdu [1][2] - The Tianfu Changdao Digital Cultural Park has seen a significant increase in digital cultural enterprises, growing from 10 to 64 in five years, with the "Nezha" phenomenon playing a crucial role in attracting new businesses [3][4] - The park's operational strategy includes lowering rental costs to optimize the business environment, with current rates as low as 70 yuan per square meter [3] Industry Development - The digital cultural industry in Chengdu has reached a scale exceeding 100 billion yuan, with a year-on-year growth of 10.3% in the first quarter of this year [5][6] - The park serves as a hub for top-tier animation talent, fostering a collaborative environment akin to an "animation Olympic Village," where companies work closely together on major projects [2][4] - The local government actively supports the industry by establishing a "Digital Cultural Industry Intellectual Property Protection Base" to safeguard intellectual property rights [9][10] Cultural Impact - The "Nezha" series has become a cultural symbol representing the pursuit of self and independence among contemporary youth, integrating local cultural elements into its narrative [3][8] - Chengdu's digital cultural scene is enriched by various innovative projects, such as the "Floating Plan," which combines traditional culture with modern entertainment experiences [5][6] - The collaboration between local enterprises and national teams has increased, with companies now seeking partnerships rather than the other way around, indicating a shift in the industry's dynamics [8]