全方位激活体育消费增长潜力

Group 1 - The core viewpoint emphasizes the potential of sports consumption driven by events, with a call for optimizing supply and implementing vacation policies to enhance long-term growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with its value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver of sports consumption in China, with a trend observed in mature economies where service consumption increases with economic development [2] - Regions like Guizhou and Jiangsu are leveraging local advantages to develop unique sports events, tapping into community preferences to unlock potential in mass sports [2] - The success of mass sports events is influenced by cultural, organizational, and policy factors, but fundamentally relies on meeting the needs of sports enthusiasts for emotional and experiential satisfaction [2] - The expansion of consumption is leading to the emergence of personalized and niche sports trends, such as disc golf and pickleball, which are gaining popularity on social media [2]