时报观察丨全方位激活体育消费增长潜力

Group 1 - The core viewpoint emphasizes the potential of sports consumption activation through events, with a call for optimizing consumption scenarios and implementing vacation systems to reduce long-term barriers to growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver of sports consumption in China, with a trend observed in mature economies where service consumption increases with economic development [2] - Regions like Guizhou and Jiangsu, which previously lacked international sports resources, are leveraging local advantages to develop unique sports events tailored to consumer preferences [2] - The success of community sports events is influenced by various factors, including regional culture and policy guidance, but fundamentally relies on meeting the needs of sports enthusiasts [2] - The expansion of consumption is leading to the emergence of personalized and niche sports consumption trends, such as disc sports and pickleball, which are gaining popularity on social media [2]