创新消费场景带火“一圈一区”

Group 1: Core Insights - The article highlights the expansion of consumption scenarios in Tianjin, focusing on the "one circle, one area" initiative to enhance community consumption and immersive cultural tourism experiences [1][2] - By the first half of 2025, the per capita consumption expenditure of Tianjin residents is projected to reach 18,673 yuan, reflecting a 4.0% increase compared to the previous year [1] - The fifth Haihe International Consumption Season has been launched, featuring ten flagship events, including a shopping festival and a night life festival, running until the end of September [1] Group 2: New Consumption Scenarios - The "New Business Circle" in Wuqing District is designed to attract inbound consumption, offering tax refund services for foreign tourists spending over 200 yuan [2] - Major shopping centers in Tianjin's key business districts are focusing on "first launch economy," introducing new products and experiences to attract consumers [2] - The introduction of various cultural and sports events, such as the Football Carnival and national-level competitions, aims to integrate sports with consumption [2] Group 3: Community Consumption Innovations - Financial institutions, property companies, and community organizations are collaborating to create "property community managers" and "15-minute convenient living circles," enhancing local service offerings [3][4] - The "Jixiang Property Pass" digital financial product integrates financial services with community needs, providing a seamless connection between financial services and daily life [3][4] - The implementation of the "Jixiang Property Pass" has led to increased property payment rates and reduced operational costs for property management companies [4] Group 4: Future Plans - Tianjin Rural Commercial Bank has completed pilot projects for two living circles in the Xinhai District and plans to establish five living circles by the end of 2025, with a goal of 20 by 2027 [5]