Core Viewpoint - Meituan has established a "Pioneer Rider" program to recognize and reward delivery riders who demonstrate social responsibility and community service, highlighting their role in urban governance and safety [1][2][8] Group 1: Initiatives and Programs - Meituan has launched the "Rider Good Deeds Special Reward Program" to honor riders who perform acts of bravery and kindness, providing financial rewards and certificates [1] - The "Pioneer Rider" project, initiated in 2021, has awarded 1,046 riders with a total recognition fund exceeding 1.4 million yuan by July 2023 [1] - Additional support programs for riders and their families include the "Serious Illness Care Program," "Riders Go to College" initiative, and "Kangaroo Baby Public Welfare Program" [1] Group 2: Social Impact and Community Engagement - Riders are encouraged to take on roles such as "mobile grid workers" and "social supervisors," contributing to urban governance by reporting issues and mediating conflicts [2] - Numerous riders have emerged as role models, showcasing social responsibility through acts of kindness and community service [2][8] - The program has led to various instances of riders intervening in emergencies, such as preventing scams and assisting in life-threatening situations [3][4][5][6] Group 3: Recognition and Awards - Riders who have acted heroically, such as preventing scams or saving lives, have received accolades and financial rewards from both Meituan and local authorities [3][4][5] - The recognition includes certificates and monetary rewards, reinforcing the importance of their contributions to community safety [4][9] Group 4: Broader Implications - The ongoing efforts of Meituan's "Pioneer Rider" program exemplify the company's commitment to social responsibility and the integration of new employment groups into community governance [8][9] - The initiative serves as a model for how platform companies can engage their workforce in meaningful social contributions, enhancing urban safety and community well-being [8][9]
新就业形态织密网格治理和社区服务网
Zhong Guo Xin Wen Wang·2025-09-06 01:52