

Core Insights - Chengdu is emerging as a new hub for China's cultural and creative industries, characterized by a unique blend of traditional and modern elements, creating a vibrant cultural landscape [1][15] Group 1: Industry Growth and Development - Chengdu's cultural and creative industry has seen rapid growth, with the industry's added value reaching 287.6 billion yuan in 2024, marking an 11.69% year-on-year increase [4] - The number of digital cultural enterprises in Chengdu has surpassed 6,000, contributing to a robust industrial ecosystem [4] Group 2: Investment Promotion Activities - The "2025 Chengdu Cultural and Creative Industry 'Li Yuan Man Yuan' Investment Promotion Inspection Activity" focused on the gaming and esports sector, attracting representatives from over ten well-known companies [1][16] - The event highlighted the city's commitment to fostering collaboration and exploring new opportunities in the gaming and esports fields [1][16] Group 3: Key Locations and Transformations - The inspection included visits to three major cultural and creative parks in Chengdu, showcasing the transformation of old industrial sites into vibrant cultural hubs [4][9][13] - The East Eight District Film and Cultural Park, a former industrial site, has been revitalized into a comprehensive ecosystem for film production, digital creation, and commercial activities [4][9] Group 4: Esports Industry Insights - Chengdu's esports industry is thriving, having produced hit games like "Honor of Kings" and hosted major tournaments, including the League of Legends Mid-Season Invitational [16] - The city aims to establish itself as an "Esports Cultural Capital," supported by government policies promoting high-quality development in the gaming and esports sectors [16][17] Group 5: Company Engagement and Future Plans - Companies like SNK and Shanghai Giant Network expressed strong interest in collaborating with Chengdu, citing the city's supportive environment and strategic planning for the gaming industry [20][23] - The event also focused on talent acquisition and collaboration opportunities, with local companies eager to engage in projects that promote the development of the digital cultural sector [24]