前8月销量目标完成率仅36%，阿维塔07恶补配置短板

Core Insights - The 2026 Avita 07 has commenced pre-sales, featuring significant upgrades in intelligent driving assistance, smart cockpit, and comfort configurations [2] - Avita Technology's VP, Yong Jun, emphasized that the new model is "fully equipped from the entry level" [2] - The vehicle is equipped with Huawei's Qian Kun Intelligent Driving ADS 4, a 192-line LiDAR, and three 4D millimeter-wave radars, enhancing its P2P 2.0 capabilities [2] Product Features - The 2026 Avita 07 comes standard with 9 airbags, front dual zero-gravity seats, British audio system, electric door locks, and streaming electronic rearview mirrors [2] - Users of the previous Avita 07 can upgrade to a sports suspension and advanced driving features for a fee [2] - A new Elite version is introduced, which includes the same LiDAR technology for improved target recognition [2] Powertrain and Performance - The 2026 Avita 07 offers both pure electric and range-extended versions, with the Ultra range-extended version featuring a 52 kWh battery [3] - The new model supports 5C fast charging, allowing a 30%-80% state of charge in just 10 minutes [3] - The Max version has been replaced with the Max+ version, which includes smart air suspension and dynamic damping [3] Sales Performance and Market Position - Avita 07 is a key model for Avita, but sales in July were only 2,526 units, a nearly 50% year-on-year decline [3] - The annual sales target for Avita is set at 220,000 units, with cumulative deliveries of 79,711 units from January to August, achieving 36% of the target [3] - The price range for the Avita 07 is between 210,000 to 280,000 yuan, facing stiff competition from models like Tesla Model Y and Lantu FREE [3][4] Competitive Landscape - Lantu FREE+ and Lantu Zhiyin are direct competitors, with similar pricing and features, including Huawei's ADS 4 and HarmonySpace 5 [4] - The Lantu models offer additional comfort features and are positioned closely in size and price to the Avita 07 [4] - The upcoming Zhiji LS6, utilizing a joint development with CATL, boasts a 66 kWh battery and a range of over 450 km, with significant pre-order interest [4] Pre-Sale Strategy - The 2026 Avita 07 is being marketed with a "blind sale" strategy, offering a deposit scheme without revealing the full price [4] - This approach aims to highlight product advantages while monitoring competitor dynamics and customer interest before final pricing [4] - Within 24 hours of the pre-sale launch, the model received 10,000 orders, indicating strong initial demand [4]