Core Insights - There is a significant price discrepancy between online and offline sales of the same medication, with some offline prices being over three times higher than online prices [1] - The price differences are attributed to subsidies provided by online platforms, although not all medications follow this trend [1] - Regulatory measures have been implemented to ensure that offline prices do not exceed a certain percentage above online prices, promoting price consistency [1] Group 1 - The price of "Renhe" artificial cow bile capsules (12 capsules * 2 packs) at a physical store is 32 yuan, while the online price is only 8.68 yuan, resulting in a price difference of 23.32 yuan [1] - Staff from various pharmacies indicated that the lower online prices are due to platform subsidies, and consumers have the option to choose based on their needs [1] - There are policies in place requiring that the offline retail prices of medications be compared with online prices, and any significant discrepancies should prompt adjustments by pharmaceutical companies [1] Group 2 - Some local regulations mandate that the offline sales price at designated pharmacies should not exceed 20% above the price displayed on online platforms [1] - The presence of minimum order requirements for online purchases can offset the perceived savings from online shopping [1] - The overall trend indicates a growing scrutiny of pricing practices in the pharmaceutical retail sector, aiming to protect consumer interests [1]
同店同药线上线下差价3倍多 药店:线上便宜因平台有补贴