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American Eagle Outfitters Is Now Priced For Growth

Core Insights - American Eagle Outfitters (AEO) reported strong second-quarter earnings, driven by a successful marketing campaign featuring actress Sydney Sweeney and a collaboration with football player Travis Kelce [1] Financial Performance - The company's second-quarter earnings exceeded investor expectations, indicating positive market reception and effective promotional strategies [1] Marketing Strategy - The new marketing campaign has significantly boosted sales of jeans, showcasing the effectiveness of celebrity endorsements in retail [1]