片仔癀药业亮相纽约 “出海”提档增速

Core Viewpoint - The collaboration between Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. and JD Health marks a significant step in the internationalization of traditional Chinese medicine, enhancing the brand's global presence and recognition [1][2]. Group 1: International Expansion - Pien Tze Huang has been actively expanding its international footprint, recently participating in events like the "2025 (China) Eurasian Commodity Trade Expo" and the "Fourth China-Africa Economic and Trade Expo" to showcase Chinese medicine culture [1][2]. - The company has established a strong reputation in the overseas Chinese community and ranks among the top exporters of traditional Chinese medicine products [1]. Group 2: Product and Market Development - Pien Tze Huang is focusing on integrating traditional Chinese medicine with modern health concepts to attract the Z generation consumer group [2]. - The company is diversifying its product lines into cosmetics, daily chemicals, and health foods, aiming to combine traditional Chinese medicine culture with modern wellness and beauty trends [2]. Group 3: Research and Development - The company is enhancing its research and development capabilities, with plans to advance two new drug projects and 18 ongoing research initiatives in the first half of the year [2]. - Pien Tze Huang aims to modernize and internationalize the traditional Chinese medicine industry, leveraging innovative development strategies to upgrade its brand value [2].