Elliott's plan for PepsiCo includes investing in some of its iconic brands, shedding others

Company Overview - PepsiCo is one of the largest consumer packaged goods companies globally, with a diverse portfolio of iconic brands including Lay's, Doritos, Cheetos, Gatorade, and Pepsi-Cola [1][4] - The company operates in various segments, including Frito-Lay North America, Quaker Foods North America, and PepsiCo Beverages North America, with North America accounting for 60% of revenue and international markets 40% [5] Performance Analysis - Despite its scale and brand strength, PepsiCo's stock has underperformed, losing nearly $40 billion in market capitalization over the past three years and trailing the S&P Consumer Staples Index by 169 percentage points over the last 20 years [5][13] - Strategic missteps in the North American business, particularly in the PBNA segment, have contributed to this underperformance, including the decision to keep bottling operations vertically integrated rather than refranchising [6][7] Strategic Recommendations by Elliott Investment Management - Elliott Investment Management, which holds a $4 billion position in PepsiCo, has proposed a comprehensive plan to reaccelerate growth through improved operations, strategic reinvestment, and enhanced accountability [3][14] - Key recommendations include refranchising the bottling network to improve operating margins and optimizing the product portfolio by reducing the number of SKUs and divesting underperforming brands [14][15] - Elliott emphasizes the need to reinvest in core soda franchises and halt aggressive growth strategies in the PFNA segment, which has seen a deceleration in top-line growth [16][17] Financial Insights - PepsiCo's capital expenditures rose from $3.3 billion in 2018 to $5.2 billion in 2022, with expectations of $5.3 billion in 2024, despite a contraction in FLNA sales [11][12] - The company's operating margins in the PBNA segment have decreased from 30% to 25%, reflecting the impact of increased costs and strategic missteps [12] Market Position and Valuation - PepsiCo currently trades at an 18x P/E ratio, below its ten-year average of 22x, indicating a significant discount compared to historical performance [13] - Elliott believes that effective implementation of its plan could provide at least a 50% upside to shareholders, highlighting the potential for long-term value creation [18][20]