Group 1 - The core message of the news is that BMW is entering a new phase of redefining its brand with the launch of the new generation model iX3, which emphasizes local adaptation and innovation in the Chinese market [1][2] - The new generation BMW iX3 will be launched globally in November and will feature a longer wheelbase version specifically for the Chinese market, integrating advanced solutions from local tech companies [1][2] - BMW's global manufacturing strategy includes production in China, Europe, and Mexico, ensuring scalability and local adaptation to meet regional demands [2] Group 2 - BMW's system integration capability is highlighted as a unique advantage, allowing for a comprehensive driving experience without merely stacking features [2] - The company has a strong commitment to the Chinese market, having operated there for over 30 years, with significant production and innovation bases established [2][3] - In the first half of the year, BMW delivered 318,900 electric vehicles globally, marking an 18.5% year-on-year increase, showcasing its strong performance in the transition to electrification [3]
宝马齐普策:德国工程能力结合中国供应链和全球品牌,将形成全新的组合
Di Yi Cai Jing·2025-09-06 13:04