“中国月饼名城”广东茂名：月饼“变身”四季常伴

Core Viewpoint - The article highlights the transformation of mooncakes in Maoming, Guangdong, into year-round snacks, driven by innovative product development and strategic marketing efforts, particularly in the lead-up to the Mid-Autumn Festival [1][3]. Industry Overview - Maoming is recognized as "China's Mooncake Capital," with over 250 mooncake production enterprises and more than 100 varieties, producing approximately 30,000 tons annually, generating over 4 billion RMB in revenue [3][4]. - The city has been awarded the title of "China Mooncake Capital" in 2018, reflecting its historical significance and production capabilities in the mooncake industry [3]. Market Dynamics - A nationwide mooncake ordering and tasting event was launched for 50 days, resulting in nearly 1 billion RMB in pre-sales within a few days, indicating strong demand from buyers [1]. - The promotion of Maoming mooncake brands through events like the Guangzhou Tianhe City shopping center carnival aims to integrate these products into the Greater Bay Area consumer market [1]. Product Innovation - Maoming has been advancing the strategy of making mooncakes more snack-like and diversified, utilizing local fruit resources to create new fruit-flavored mooncakes, such as lychee, longan, and mango varieties [3][5]. - The collaboration between local enterprises and South China Agricultural University has led to the development of healthier mooncake options, such as low-sugar fruit flow mooncakes, which have gained international recognition and are exported to markets including the USA, South Africa, Singapore, and Hong Kong [4]. Production Techniques - Traditional production techniques are maintained alongside innovation, with large-scale production facilities employing time-honored methods to create high-quality mooncake fillings [4].