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暑期江苏接待游客同比增长7.6%30场“苏超”比赛撬动文旅新消费
Xin Hua Ri Bao·2025-09-06 23:11

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism and cultural consumption in Jiangsu province during the summer period, with a total of 1.92 billion visitors and a consumption total of 843.7 billion yuan, reflecting year-on-year increases of 7.6% and 7.19% respectively [1] - The UnionPay data indicates that out-of-province cultural tourism consumption reached 109.82 billion yuan, marking a year-on-year growth of 13.81%, accounting for 30.96% of the industry’s out-of-province consumption, an increase of 2.5 percentage points [1] - Museums in the province have extended their opening hours and launched night tours, resulting in an increase in visitor numbers and cultural product sales, with 28.61 million visitors and cultural revenue of 148 million yuan during the summer [1] Group 2 - The "Su Chao" events have effectively driven tourism consumption, with 30 events held during the summer, attracting 5.16 million out-of-town visitors, a year-on-year increase of 18.26%, and generating 4.39 billion yuan in out-of-province cultural tourism consumption, up 19.88% [2] - 79% of ticket holders purchased related cultural products, while 21% stayed in local hotels, and 66% visited local attractions [2] - Nighttime cultural consumption saw a boost with 60 night consumption gathering areas hosting "second scene" activities, leading to 21.06 billion yuan in nighttime spending, a year-on-year increase of 8.32% [2]