CityWalk过时了？年轻人在武汉爱上“CityGame”

Core Insights - The article highlights the emergence of "CityGame," an immersive exploration method that allows tourists to engage in role-playing and storytelling while discovering urban environments [1][6]. Group 1: Industry Trends - There is a growing trend among young travelers who prefer immersive experiences over traditional sightseeing, seeking deeper cultural and historical understanding without extensive pre-trip planning [6][7]. - The popularity of real-life puzzle games, such as "消失的NPC," indicates a shift in how tourists interact with cities, as they enjoy solving clues while exploring [4][6]. Group 2: User Experience - Participants report a more engaging experience, with one user noting that the game allowed them to discover new aspects of their hometown that they had previously overlooked [6][7]. - The game has sold approximately 800 copies within four months, with over 80% of users coming from online social platforms, showcasing the effectiveness of digital marketing in attracting younger audiences [6].