Nan Fang Du Shi Bao·2025-09-07 00:26Group 1 - The live e-commerce industry is facing significant challenges, including increased competition and rising costs, leading to a transformation in the dynamics of top influencers [1][5] - Oriental Selection experienced a decline in both revenue and net profit in its first fiscal year after the departure of key influencer Dong Yuhui, with total revenue down 32.7% and net profit down 97.5% to only 6.2 million yuan [3] - The company "Yao Wang" reported a 36.32% decrease in revenue and a net loss of 253 million yuan, attributed to various factors including amortization costs and reduced government subsidies [3] Group 2 - "Jiao Ge Peng You" reported a 9.8% increase in revenue from its new media services, but net profit fell by 37.4% to 55.4 million yuan due to rising traffic acquisition costs and increased operational expenses [3][5] - The overall industry is experiencing a dual challenge of expanding scale and intensifying competition, with rising traffic costs and slowing user growth impacting profitability [5] - The departure of key influencers, such as Dong Yuhui and others from Oriental Selection, has further strained the competitive landscape, with significant talent loss affecting brand performance [6][7]