Workflow
京东方UB CELL夺技术创新大奖 推动全球显示技术标准的重构

Core Viewpoint - The Global Product Technology Innovation Awards recognized BOE's UB Cell 4.0 high-end TV display technology solution, which won the gold award for its intelligent eye-care technology, showcasing the company's commitment to innovation and technology leadership in the display industry [1]. Group 1: Product Innovation - The UB Cell 4.0 utilizes new circular polarized light eye-care technology, simulating natural light to reduce eye strain while enhancing color reproduction to 95% of the BT2020 color gamut, providing a vibrant viewing experience [2]. - The technology achieves an ultra-low reflection rate of only 0.7% and an ambient contrast ratio (ACR) exceeding 1400, setting a new industry standard for comfort and glare reduction [2]. - The TV features a Mini LED backlight, a high refresh rate of 165Hz, and a motion picture response time (MPRT) of approximately 2ms, ensuring clear and smooth dynamic images while minimizing dizziness [2]. Group 2: Smart Features and Energy Efficiency - The UB Cell 4.0 includes an AI digital assistant that understands user intent and can manage smart home devices, enhancing user interaction and convenience [3]. - The display technology allows for customizable refresh rates and can reduce power consumption by up to 50% depending on the application scenario, demonstrating a commitment to energy efficiency [3]. - Integrated sensors and radar systems enable the TV to adjust settings based on environmental conditions, promoting intelligent energy management [3]. Group 3: Research and Development Commitment - The company invests approximately 7% of its revenue annually in R&D, with 1.5% specifically allocated to foundational and cutting-edge technology research [5]. - As of 2024, BOE has filed over 100,000 patents, with more than 90% being invention patents and over 33% filed overseas, indicating a strong focus on innovation [5]. - BOE ranks 12th globally in patent grants and has consistently been in the top 20 for seven consecutive years, reflecting its significant contributions to technology [5]. Group 4: Industry Leadership and Standards - BOE is actively involved in the development and revision of 429 domestic and international technical standards, transitioning from a technology innovator to a standard setter in the display industry [6]. - The UB Cell series has received multiple prestigious awards, including the IFA Technology Gold Award and CES Innovation Gold Award, validating its technological advancements and market acceptance [5]. - The UB Cell 4.0 sets new benchmarks in eye-care, image quality, and smart interaction, potentially establishing future industry standards for high-end televisions [5].