从枝头“鲜”到餐桌 中国水果如何跨越山海“圈粉”全球？

Core Insights - China is the world's largest fruit producer and consumer, accounting for about one-third of global fruit production [1] - In the first half of this year, China's fruit exports reached 2.1578 million tons, a year-on-year increase of 5.69%, indicating a trend of rising volume and prices [1] Fruit Export Trends - The export of Pinghe pomelo has successfully entered international markets, with a total export volume of 200,000 tons last year, doubling in five years [2] - Europe imported 160,000 tons of traditional white pomelo last year, while the U.S. and Canada prefer red pomelo for its appearance and sweetness [3] - Pinghe pomelo has recently made its debut in the New Zealand market, with the new variety "June White" being particularly well-received [4][5] Technological Advancements - Technology plays a crucial role in ensuring the quality of fruits during long-distance transportation, with innovations such as physical preservation paper extending the shelf life of peaches [7][8] - The introduction of a "fresh green channel" by customs has expedited the export process, allowing for quick clearance and ensuring the freshness of exported fruits [9] Market Penetration in Indonesia - China has been the largest source of imported fruits in Indonesia for several years, with apples, grapes, and citrus fruits being the top exports [10] - Chinese fruits account for over 70% of the imported fruit market in Indonesia, with apples alone making up 90% of the market share [12] - The success of Chinese fruit exports is attributed to innovative varieties, advanced planting techniques, and efficient cold chain logistics [12]