每经热评︱AI合成明星带货乱象频现 平台企业主动治理势在必行

Core Viewpoint - The rapid development of AI technology has led to the rise of deepfake scams, which pose significant risks to consumer trust in online transactions [1][2][3] Group 1: AI Technology and Its Implications - AI deepfake technology has undergone significant upgrades, making it increasingly difficult to distinguish between real and fake content [1] - The misuse of AI for profit has become a common issue, highlighting the need for proactive measures from companies to address these challenges [1][2] Group 2: Recommendations for Companies - Companies should embed compliance measures in the technology development phase, such as implementing clear labeling mechanisms for AI-generated content [1][2] - Establishing strict celebrity authorization verification processes is essential to prevent unauthorized AI-generated marketing [2] - Short video platforms must play a crucial role in regulating AI-generated content by requiring creators to clearly label synthetic content [2] - Investing in technology for content traceability and authenticity verification can enhance platform security and fulfill social responsibilities [2] Group 3: Regulatory and Social Support - Regulatory bodies should expedite the development of laws and regulations that define the legal boundaries and responsibilities of AI applications [3] - There is a need for increased public awareness and ability to discern AI-generated misinformation [3]