Core Viewpoint - The article highlights the successful collaboration between the New Meeting and Ningming regions in promoting the Chenpi Xingyouteng product, which has gained popularity in the Guangdong-Hong Kong-Macao Greater Bay Area through a comprehensive industry chain development and media-driven marketing strategies [14][19][46]. Group 1: Product Development and Market Expansion - The Chenpi Xingyouteng product has become a new favorite among consumers in the Greater Bay Area, appearing in various high-end communities and commercial areas since August [6][7]. - The product is part of a broader initiative to transform a local plant from Guangxi into a health drink and specialty product for local dining facilities [9][10]. - As of June 2025, the planting area for Xingyouteng in Ningming County has reached 46,000 acres, benefiting over 10,000 farmers with an average income increase of 40,000 yuan per household [38][39]. Group 2: Collaborative Mechanisms - The collaboration between Xinhui and Ningming, spanning over 700 kilometers, focuses on leveraging each region's strengths to create a mutually beneficial partnership, particularly through the integration of New Meeting Chenpi and Ningming Xingyouteng [18][19]. - A significant investment exceeding 10 million yuan has been made to establish a health industry park for Xingyouteng, creating a full industry chain model from seedling cultivation to sales [21][22]. - The "Four Sharing" mechanism has been implemented to enhance research, production, market access, and storage capabilities, significantly reducing product circulation costs [24][37]. Group 3: Media and Marketing Strategies - The establishment of the "Media + Chenpi Xingyouteng Guangdong-Guangxi Cooperation 'Four Sharing' Center" has facilitated resource integration to promote high-quality development of the Xingyouteng and Chenpi industries [44][46]. - The center has initiated a series of promotional activities, including the "Healthy China Tour" tasting events, which have successfully expanded the market presence of Xingyouteng products across various regions [49][51]. - The company plans to leverage its network of 325 Chenpi distributors nationwide to continue promoting the unique characteristics of Xingyouteng products [57][60].
单月七进商圈机团社区!“四个共享”助宁明星油藤深入湾区市场
Nan Fang Nong Cun Bao·2025-09-07 07:00