“8·8”楼市新政落地满月，北京新房、二手房成交量双升

Core Insights - The recent "8·8" policy in Beijing has significantly boosted market confidence, leading to increased customer visits and transactions in both new and second-hand housing markets [1][6]. Group 1: New Housing Market - Customer visits to new housing developments outside the Fifth Ring Road increased by 40% following the policy implementation, with sales representatives reporting high levels of activity [2][3]. - A specific new project in the Changping District saw a 40% increase in customer visits and improved conversion rates, with one sale for every 14 groups of visitors [3]. - In the Fifth Ring Road area, new housing projects also experienced a 30% increase in visitor numbers and over a 10% rise in contract signings [3]. Group 2: Second-Hand Housing Market - The new policy has led to a 30% increase in inquiries and viewings in the second-hand housing market, with many new customers entering the market [4]. - The policy adjustments have allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a resurgence of previous clients [4]. - The changes in public housing fund policies have also enabled buyers to increase their loan limits, thereby reducing financial pressure [4]. Group 3: Market Trends and Expectations - In August, Beijing recorded 2,824 new residential contracts, a 2.3% increase from the previous month, while second-hand residential contracts rose by 4.1% to 13,119 [6]. - The combination of policy adjustments is expected to stimulate demand for both first-time and upgrading homebuyers, creating favorable conditions for the upcoming "golden September" [6][8]. - Real estate companies are optimistic about the market's performance in September, with many planning to launch promotional campaigns to capitalize on the policy benefits [8].