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虚假医疗广告危害堪比电诈,该如何预防?
Zhong Guo Xin Wen Wang·2025-09-07 10:15

Core Viewpoint - The rise of false medical advertisements, particularly on short video platforms, poses significant risks to consumers, comparable to telecom fraud [1][2]. Group 1: Impact of False Medical Advertisements - False medical advertisements create a "ripple effect," negatively impacting the healthcare industry and undermining public trust in medical professionals [2]. - Common fraudulent products include magnetic therapy mattresses, ganoderma lucidum spore powder, and various health supplements, which are often promoted by fake "doctors" using pseudoscientific claims [2]. Group 2: Consumer Behavior and Experiences - Consumers, like the case of a man whose mother spent tens of thousands on sheep milk powder, often fall victim to these scams due to emotional attachment and misinformation [1]. - The aggressive marketing tactics employed by sellers, including live streaming with changing links, make it difficult for consumers to verify the legitimacy of the products [1]. Group 3: Prevention Measures - Regulatory bodies have issued guidelines to clean up misleading medical content on social media, emphasizing the need for collaboration among platforms, the public, and regulatory authorities [3]. - Platforms are encouraged to implement strict penalties for violators, including permanent bans and credit sanctions, to deter the spread of false medical information [3].