长沙“湘超”促消费活动启动，市集、消费券等四大活动燃动消费

Group 1 - The core event "Xiangchao" has officially launched in Changsha, aiming to stimulate consumption through a series of promotional activities themed "Xiangchao on Fire, Changsha Gifts" [2] - The event includes four main activities: "Xiangchao Market," "Xiangchao Ticket Root Discount Card," "Xiangchao Viewing Second Venue," and "Xiangchao Consumption Coupons," designed to enhance economic activity and brand effectiveness [2] Group 2 - The "Xiangchao Market" is set up at the East Entrance of Helong Stadium, featuring over 60 consumer brands across three main exhibition areas: Hunan cuisine, new consumption brands, and cultural creative non-heritage products [4] - Local delicacies such as stinky tofu and new tea drinks are highlighted, with brands like McDonald's and KFC introducing special offerings for the event [4][5] Group 3 - The "Xiangchao Ticket Root Discount Card" offers integrated discounts for dining, accommodation, and attractions, promoting a seamless experience for attendees [7] - Over 120 restaurants, hotels, and attractions are participating, providing various discounts and privileges, including direct access to popular scenic spots without prior reservations [8] Group 4 - A total of 42 "Viewing Second Venues" have been established across Changsha, allowing fans without tickets to enjoy the matches in various public spaces equipped with large screens [11] - Special promotions and themed events are being organized at these venues to enhance the viewing experience [12] Group 5 - A total of 20.25 million yuan in "Xiangchao" exclusive consumption coupons will be distributed during the event, with partnerships involving platforms like Meituan and Douyin to drive digital consumption [14] - Consumers can access various discounts and promotional packages through these platforms, enhancing the overall consumer engagement during the event [14]