Should You Invest in the Amazon of Latin America?

Core Viewpoint - MercadoLibre is positioned as a leading investment opportunity in the Latin American e-commerce sector, comparable to Amazon in the region [1] Company Overview - Founded in 1999 in Argentina and headquartered in Uruguay, MercadoLibre is the e-commerce and fintech leader in Latin America, operating in 18 countries [2] - The company is the largest marketplace in Latin America, with Brazil contributing approximately 57% of its marketplace sales, alongside significant growth in Mexico and Argentina [2] Business Model - MercadoLibre operates online auction and buying/selling platforms similar to Amazon and eBay, and provides services for users to create online stores akin to Shopify [3] - The company offers delivery services, including next-day delivery, handling 90% of packages in its system [3] - It provides fintech solutions for payments, including digital accounts, insurance, and online classified listings, with its Mercato Pago unit enabling various financial transactions [5] Financial Performance - MercadoLibre has a market capitalization of about $123 billion, making it the second-largest company in the region by this metric [6] - The company reported nearly 71 million active buyers in Q2, a 25% increase year-over-year, and gross merchandise volume rose 37% when adjusted for currency fluctuations [8] - Revenue increased by 34% year-over-year to nearly $6.8 billion, with earnings per share slightly missing expectations due to investments in free shipping [9] Growth Potential - The Latin American e-commerce market is projected to grow at an average rate of almost 11% annually through 2033, driven by a population of nearly 670 million and a combined GDP of $7.3 trillion [10][11] - Analysts expect full-year 2025 revenue to rise 35% to $28.1 billion, with earnings per share increasing about 18% to $44.42 [9] - The stock has risen 40% so far in 2025, with future earnings growth estimates of 18% this year and 51% in 2026 [11]