活力中国调研行｜从 “卖茶叶” 到 “卖体验” 一片绿叶的增值之道

Core Insights - The article highlights the transformation of Wufeng Tujia Autonomous County's tea industry, emphasizing the integration of tea production, tourism, and cultural experiences to drive economic growth and rural revitalization [1][11]. Group 1: Tea Industry Development - Wufeng County has initiated a social service reform in the tea industry, forming 72 service teams that have grown from 155 to 3,294 members, addressing labor shortages in tea harvesting and management [2][4]. - The "Qinggangling Service Team," consisting of 231 members, has improved tea quality and yield, with fresh leaf production increasing by 30% and the quality rate rising by 50% [4][8]. - The county has established 31 "tea garden hospitals" to provide comprehensive services, including direct supply of fertilizers and free pesticide residue testing, ensuring a 100% compliance rate in tea quality inspections for three consecutive years [8][10]. Group 2: Quality Improvement and Branding - The "Wufeng 212" tea variety, developed in collaboration with the Chinese Academy of Agricultural Sciences, has been promoted across 40,000 acres, boasting higher amino acid and polyphenol content compared to regular varieties [9][10]. - The county has nearly 300,000 ancient tea trees, with over 7,000 available for online adoption, enhancing brand value and consumer engagement [10]. - Wufeng's tea production is projected to exceed 30,000 tons in 2024, generating an estimated output value of 1.4 billion yuan [10]. Group 3: Tourism and Cultural Integration - The Yihong Tea Industrial Heritage Exhibition Hall has been transformed into a cultural park, attracting over 12,000 visitors this year and serving as a platform for promoting tea culture [11][14]. - The county has developed a comprehensive tea tourism experience, with projected visitor numbers reaching 4.357 million and tourism revenue of 3.999 billion yuan in 2024 [17]. - The integration of tea production and tourism has created a new economic model, shifting from selling tea leaves to offering immersive experiences, contributing to a combined value of over 5 billion yuan in tea-related cultural tourism [17].