有喜事，喝“喜酒”：红花郎向“喜事白酒第一品牌”发起冲击！

Core Viewpoint - The collaboration between Honghualang and the documentary "Joyous Events" signifies a deep integration of brand culture narrative with national cultural projects, enhancing Honghualang's positioning as the leading brand for wedding liquor in China [1][3]. Group 1: Documentary Overview - "Joyous Events" is the first comprehensive documentary documenting the wedding customs of 56 ethnic groups in China, showcasing their languages, dances, traditional crafts, and local cuisine, thereby promoting traditional Chinese culture globally [1][3]. - The documentary has received support from various national and provincial government bodies, establishing a strong academic foundation through partnerships with top universities [3][4]. - The first season of "Joyous Events" has been well-received, with broadcasts reaching over 3 billion viewers across 139 countries during the 2025 Spring Festival [3][4]. Group 2: Brand Collaboration - The partnership between Honghualang and the "Joyous Events" documentary is characterized by a shared commitment to quality and cultural promotion, with both entities striving for excellence in their respective fields [6][8]. - Honghualang has been actively involved in cultural initiatives, collaborating with major national cultural IPs and producing content that highlights Chinese traditions, such as the microfilm "Our Spring Festival" [6][8]. - The collaboration aims to enhance consumer experiences by offering unique wedding services, such as the "Happy Wedding, Romantic Tour" initiative, which has attracted significant participation from newlyweds [8][10].