银河基金施文琪：在经济复苏和结构性行情中寻找新消费新机遇

Core Viewpoint - The stock market reflects the steady recovery of the real economy, with the new consumption trend gaining momentum, driven by policy support and evolving consumer behavior [1] Group 1: Market Trends - Since August, the new consumption trend has shown a resurgence, with certain trendy toy IP companies experiencing a maximum increase of over 30% [2] - The macroeconomic environment indicates a moderate recovery, with a consensus on expanding domestic demand, suggesting that the consumer sector is in a phase of stabilization and potential growth [2] - The current consumption landscape differs from the 2019-2020 period, characterized by a shift towards emotional spending and cultural confidence, requiring fund managers to adopt a bottom-up stock selection approach [2][3] Group 2: Investment Opportunities - Three main investment themes in new consumption are identified: spiritual consumption products like trendy gold jewelry, cost-effective mass consumer goods, and domestic beauty and personal care products [2][3] - The demand for trendy gold jewelry is shifting from traditional wedding uses to self-indulgence, with brands offering affordable, aesthetically pleasing products that appeal to younger consumers [3] - Cost-effective consumer goods are gaining traction as consumers prioritize value over brand loyalty, with strategies like bulk purchasing and reduced distribution costs enhancing market penetration [3] Group 3: Performance and Strategy - The funds managed by the company have shown significant growth, with net value growth rates of 29.50% and 23.84% for two products, outperforming their respective benchmarks [4] - The company aims to continue selecting companies with strong competitive advantages and barriers to entry in thriving industries to drive portfolio returns [4]