Core Viewpoint - Apple is set to hold its fall product launch event on September 9, 2023, with expectations to unveil the iPhone 17 series, new Apple Watch models, upgraded iPad Pro, and enhanced Vision Pro headset [1][2] Product Launch and Pricing Strategy - The iPhone 17 series will include four models, with the introduction of the ultra-thin "iPhone 17 Air" replacing the less popular "Plus" model, measuring only 5.5mm thick [1] - Morgan Stanley predicts that the starting price for the iPhone 17 Pro will increase from $999 to $1,099, eliminating the 128GB entry-level option and implementing a "hidden" price increase strategy to boost the average selling price of high-end models [2] - The pricing of the iPhone 17 Air is crucial, especially in the Chinese market, where it needs to be priced below 6,000 RMB to drive sales [2] Market Sentiment and Supply Chain Impact - Following the announcement of the event, Apple’s supply chain stocks have seen significant gains, indicating strong market sentiment and expectations for the new product launch [3] - Analysts from various firms have noted that Apple’s supply chain companies have been actively engaging with numerous institutional investors, reflecting heightened interest in the upcoming product cycle [3] Future Innovations and Investment - Apple is reportedly planning to launch its first foldable iPhone and aims to release a foldable iPad by 2028, indicating a commitment to innovation in its product lineup [3] - The company has announced an additional $100 billion investment in the U.S., bringing its total investment commitment to $600 billion over the next four years, which is expected to enhance its supply chain and innovation capabilities [3] Company-Specific Updates - Lens Technology (蓝思科技) is expected to benefit from the iPhone specification upgrade cycle, with a target price increase from 26 HKD to 30 HKD for its H-shares [4] - AAC Technologies (瑞声科技) reported a 63.1% increase in net profit for the first half of 2023, with expectations for continued revenue growth driven by AI upgrades [6] - BYD Electronics (比亚迪电子) has seen a target price increase of 36.8% to 52 HKD, reflecting confidence in its transition to a comprehensive parts and assembly supplier [5]