Core Insights - BYD is experiencing stagnation in its domestic market while thriving internationally, indicating a shift in focus for future growth [1][10] - The company has seen flat growth in total deliveries in China, with recent data showing a decline for four consecutive months [3][5] - Despite domestic challenges, BYD's overseas sales surged by 146% year-over-year, highlighting its successful international expansion strategy [4][10] Domestic Market Challenges - Total deliveries in China for August were 373,626, showing no growth compared to the previous year, attributed to intense competition and overproduction [3] - Geely Automobile Holdings, a primary competitor, reported a 38% increase in global deliveries, contrasting BYD's stagnation [5] International Expansion Strategy - BYD's international success is driven by controlling its supply chain, localizing production, and adapting brands to different markets [6][10] - The company has established factories in countries like Thailand, Brazil, and Turkey to reduce costs and improve relations with local governments [8] - BYD employs a multibrand strategy to cover various market segments, offering aggressive pricing and premium options [9] Future Outlook - While facing challenges in China, BYD's growth is expected to come from international markets, where it is currently thriving [10] - The company's vertical integration and competitive advantages position it well for continued success abroad [6][10]
Well, Well, Well -- BYD Co. Is Mortal After All