Jing Ji Ri Bao·2025-09-07 23:36Core Insights - The report from Counterpoint Research highlights the rapid penetration of domestic OLED panels in the global market, driven by the maturity of the supply chain and cost advantages in mainland China [1] - OLED technology is gradually replacing traditional LCD technology, becoming a significant development direction in the global display industry [1] Market Performance - In Q2 2025, global OLED panel shipments are expected to increase by 5% quarter-on-quarter but decrease by 2% year-on-year [1] - The demand for high-end IT products is driving double-digit growth in monitors and laptops, while smartphone and TV demand remains stable but weak compared to the previous year [1][3] Vendor Market Share - Samsung Display (SDC) maintains the leading position with a market share of 37%, up 1 percentage point from the previous quarter [2] - BOE holds a 15% market share, ranking second, while Visionox's market share increased from 12% to 14%, ranking third [2] - LG Display's market share decreased from 11% to 9%, placing it fourth, while CSOT's market share remained at 9%, increasing by 1 percentage point [2] Growth Drivers - The shift in demand focus is evident, with IT applications becoming a new growth engine for OLED panels, supported by increased supply capacity and broader OEM adoption [3] - The gaming industry is identified as a key driver for the growth in OLED display demand, due to its advantages over LCD displays, such as high contrast and fast response times [3]