Shen Zhen Shang Bao·2025-09-08 00:09Group 1 - Hisense officially announced its sponsorship as a global partner for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - Midea Group has signed long-term cooperation agreements with FC Barcelona, with its logo to appear on the team's jerseys starting from the 2026/2027 season, reflecting a trend of increasing sponsorship in top international sports events [1] - The trend of major home appliance companies like TCL, Midea, and Hisense increasing their sponsorship in international sports events highlights the industry's need for brand premiumization and internationalization [1][2] Group 2 - Midea Group reported overseas revenue of 107.2 billion yuan in the first half of 2025, a year-on-year increase of 17.7%, with OBM revenue accounting for over 45% of its smart home business overseas [1] - Hisense's sponsorship of the 2025 FIFA Club World Cup aims to enhance its brand presence in five major overseas regions, contributing to a 70% overall revenue growth and a 156% increase in brand value since 2018 [2] - TCL has been involved in top-tier sports and entertainment IP for over 30 years, recently becoming a global partner of the Olympics, focusing on providing comprehensive support in smart terminal and display technology [3]