本土化二次元为何能戳中年轻人的心

Core Insights - The article highlights the transformation of the domestic animation and gaming industry in China, showcasing a shift from predominantly foreign content to a growing presence of local original works, reflecting cultural confidence among the youth [1][4]. Group 1: Market Growth and Trends - The market for Chinese game IP derivatives reached 4.06 billion yuan in 2023, with a compound annual growth rate of 17% from 2019 to 2023, indicating accelerated development in this sector [2]. - The broader pan-anime and related market is projected to reach 597.7 billion yuan by 2024, supported by a user base of 526 million spanning various age groups [2]. Group 2: Cultural and Emotional Connection - Local anime and gaming works provide unique emotional support and cultural belonging for young consumers, as familiar cultural elements are integrated into narratives, creating a shared experience that resonates deeply [2][3]. - Works like "Time Agent" and "Ling Cage" reflect contemporary societal issues and young people's feelings, fostering a strong connection with the audience [3]. Group 3: Social Dynamics and Community Building - The localization of anime consumption has created new social capital and community belonging for young people, with online discussion groups and offline themed events emerging around domestic creations [3]. - Shared cultural experiences, such as watching films like "Nezha: Birth of the Demon Child" with family, enhance intergenerational communication and understanding [3]. Group 4: Future Challenges and Opportunities - The domestic animation industry faces challenges such as avoiding homogenization of themes, balancing commercial success with cultural depth, and breaking down audience segmentation [4]. - As cultural confidence and aesthetic diversity among the younger generation grow, local creations are expected to play an increasingly significant role in the cultural consumption market, serving as a means for self-expression and connection [4].