视点丨全方位释放夜间消费活力

Group 1 - The night economy is evolving towards industrialization, specialization, and quality enhancement, creating innovative consumption forms that integrate "products + scenes + culture" to boost consumption and enhance urban vitality [1] - In Changchun, the newly upgraded Xinmin Street has become a vibrant cultural hub with various activities, attracting significant foot traffic and positive feedback from visitors [2][3] - Jilin Province is actively promoting night economy initiatives through events like the "2025 Summer Consumption Season," which aims to stimulate market vitality and enhance consumer experiences [3] Group 2 - Guangdong's night economy is thriving with over 200 themed night activities, focusing on travel, entertainment, and shopping, running from July to September [4][5] - Guangzhou's night markets have become popular, with daily foot traffic exceeding 1 million in key commercial areas, and night consumption accounting for nearly 60% of total sales in major districts [5][6] - Policy innovations in Guangzhou, such as streamlined event approvals, are facilitating the growth of the night economy [6] Group 3 - Lanzhou is enhancing its night economy by integrating food, culture, and tourism, resulting in a 47% increase in hotel bookings during the summer [7] - Gansu's cities are developing unique night economy models, with significant increases in tourist numbers and spending, showcasing the potential of local cultural resources [8] - The success of night markets in counties like Huancheng is attributed to strategic partnerships with local attractions, enhancing the overall visitor experience [9]