Core Viewpoint - The company reported a mixed performance in its mid-year results for 2025, with a slight increase in revenue but a significant improvement in net profit, indicating resilience in a challenging industry environment [1][3]. Revenue Summary - For the first half of 2025, the company generated revenue of 790 million yuan, a year-on-year increase of 1.0%. The net profit attributable to shareholders was 76 million yuan, up 131.6% year-on-year, while the net profit excluding non-recurring items turned positive at 2 million yuan [1]. - In Q2 2025, revenue reached 380 million yuan, reflecting a year-on-year growth of 7.5%. The net profit attributable to shareholders improved significantly to 55 million yuan, while the net profit excluding non-recurring items showed a notable reduction in losses at -4 million yuan [1][2]. - Revenue breakdown for H1 2025 included online self-operated sales of 150 million yuan (up 61.7% year-on-year), offline direct sales of 560 million yuan (down 9.5%), and offline joint venture sales of 60 million yuan (down 0.4%). The company closed 35 underperforming stores, reducing the total to 338, while same-store sales for direct and joint venture stores improved by 27% and 26%, respectively [1]. Profitability Summary - In Q2 2025, the gross margin was 67.0%, an increase of 1.0 percentage point year-on-year, indicating a halt in the decline of gross margin [2]. - The expense ratios for sales, management, and finance were 49.5%, 8.8%, and 4.9%, respectively, with year-on-year changes of -8.4, -2.0, and +3.4 percentage points. The decrease in sales expenses aligned with the reduction in store numbers, while the increase in financial expenses was primarily due to foreign exchange losses [2]. Profit Forecast and Investment Suggestion - The diamond setting industry has faced ongoing pressure, impacting the company's financial performance. However, the company has maintained its brand positioning focused on "one true love" and has implemented multi-dimensional reforms across branding, products, retail, and organization [3]. - In Q2, the company achieved its first positive revenue growth in three years, driven by same-store improvements, and the gross margin began to recover [3]. - As of the end of Q2 2025, the company held 4.6 billion yuan in cash and financial assets, indicating a healthy overall asset and cash flow situation that supports its multi-brand, omni-channel, and global strategy [3]. - The company anticipates net profits of 140 million yuan and 190 million yuan for 2025 and 2026, respectively, and maintains a "recommended" rating [3].
迪阿股份(301177)：25H1同店驱动收入转正 迎来经营拐点期待后续利润修复