山东20项措施放大文旅消费“乘数效应”

Core Viewpoint - Shandong Province has introduced a comprehensive plan with 20 specific measures to enhance cultural and tourism consumption, aiming to leverage the "multiplier effect" of the cultural tourism sector to stimulate economic growth [2][3]. Group 1: Policy Measures - The new policy includes four main areas with 20 specific measures to promote consumption in the cultural and tourism sectors [2]. - The plan emphasizes the integration of cultural and tourism resources, encouraging collaboration among various departments such as commerce, agriculture, and transportation to enhance the overall tourism experience [3]. Group 2: Economic Impact - In the first half of the year, Shandong welcomed 410 million visitors, generating over 500 billion yuan in tourism revenue, both showing nearly 10% growth [3]. - The summer month of July alone saw 96.5 million domestic tourists and a revenue of 124.21 billion yuan, reflecting a year-on-year increase of 10.3% and 10.6% respectively [3]. Group 3: Financial Support and Incentives - The policy provides significant financial incentives, allowing cultural institutions to allocate 70% of net revenue from cultural products to development and 30% for personnel incentives [4]. - Travel agencies and tourism enterprises will receive subsidies for attracting inbound tourists and organizing travel packages [4]. Group 4: Addressing Industry Challenges - The plan aims to resolve financing difficulties faced by tourism enterprises and facilitate the transformation of travel agencies [5]. - It includes initiatives for financial institutions to innovate tourism-related financial products and support projects like the 120 million yuan upgrade of the Zhoucun Ancient Mall [5]. Group 5: New Consumer Experiences - The plan introduces various discounts and incentives to reduce the financial burden on tourists, encouraging them to spend more [7][8]. - New digital technologies are being utilized to create immersive cultural experiences, such as the "What is Taierzhuang" project, which has attracted nearly 10,000 visitors and generated over 300,000 yuan in revenue [9]. Group 6: Innovative Tourism Products - The policy promotes the development of low-altitude flight tourism, expanding aerial sightseeing and sports [10]. - It encourages the integration of transportation tickets with tourism discounts, enhancing the overall travel experience for visitors [9].