桃李面包为广告文案道歉，“冒犯式营销”该歇歇了

Group 1 - The controversy surrounding the advertisement for "Peach Li Egg Mooncake" highlights the disconnect between the company's marketing approach and consumer sentiment, leading to public backlash [1][3] - Peach Li's recent financial report indicates a decline in both revenue and profit, with a revenue of 2.611 billion yuan, down 13.55% year-on-year, and a net profit of 204 million yuan, down 29.7% [3] - The company's marketing expenses have significantly increased, with advertising costs reaching 42.96 million yuan in the first half of 2025, a rise of over 40% compared to the same period in 2024 [4] Group 2 - There are concerns regarding the quality of Peach Li's products, as indicated by a recent food safety inspection that found non-compliance in one of its products, highlighting a potential disconnect between increased marketing spending and product quality [6] - The incident serves as a reminder for food brands that maintaining product quality is essential for long-term success, regardless of marketing efforts [6] - The company must balance its marketing strategies with a commitment to food safety and quality to regain consumer trust and favor [6]