分期乐商城七夕爆单：年轻客群偏爱大牌正品，SK-II销量飙升4倍

Group 1 - The Qixi Festival serves as a window to observe young consumer trends, with significant growth in categories such as beauty, skincare, and digital products, showing nearly 50% year-on-year increase in order volume [1] - The "100% genuine product guarantee" has effectively alleviated consumer concerns, enhancing shopping experiences and boosting consumer confidence [1] - Beauty and skincare emerged as the biggest winners during the Qixi Festival, with order volume increasing by 47% year-on-year and 17% month-on-month [1] Group 2 - Young consumers prioritize both brand and price when purchasing beauty gifts, with discounts and genuine product guarantees being key factors influencing their decisions [3] - The collaboration between the platform and major beauty brands has led to significant discounts, with popular products priced as low as 15% off, aligning with the consumer desire for high-quality brands at competitive prices [3] - The platform's official quality inspection service ensures that over 70 brands undergo rigorous quality checks before delivery, addressing long-standing concerns about counterfeit products [4] Group 3 - The post-95 generation has become the main consumer force, and the platform has focused on optimizing its supply chain to provide high-quality, cost-effective products [4] - The platform continues to expand its product categories and enhance consumer experiences through installment plans and subsidies, supporting the growth of the domestic consumption market [4]