Core Insights - Shanghai has established itself as a leading city in the beauty and cosmetics industry, with 17 brands listed in the "2025 CBE·Hurun China Color Makeup Brand TOP 50" report, significantly outpacing other cities [1] - The retail sales of cosmetics in Shanghai reached 68.5 billion yuan in the first half of the year, accounting for approximately one-third of the national total of 229.1 billion yuan [1] - Over the past decade, Shanghai's cosmetics retail sales have grown from 10% of the national total to a dominant position, reflecting a strategic shift towards domestic product development [1] Industry Challenges - Chinese beauty companies have historically relied on imported raw materials, leading to vulnerabilities in supply chains and pricing [2] - The dependency on foreign technology for core functional ingredients has hindered the competitiveness of domestic brands [2] Strategic Shifts - Local companies in Shanghai are focusing on independent research and development to address industry challenges, with brands like Chando investing in microbial fermentation raw materials since 2013 [3] - Chando has established 20 laboratories and filed 524 patents, showcasing a commitment to innovation and research [3] - New startups like JUDUO and Youshiyan are emerging, leveraging scientific research to carve out niches in the market [3] Academic and Industrial Collaboration - Shanghai's unique resources foster a collaborative environment for research and development, with institutions like Shanghai University of Applied Technology contributing talent to local companies [4][5] - Partnerships with leading hospitals and universities enhance product development, as seen with Chando's collaboration with Huashan Hospital [5] Policy Support - Shanghai has implemented strategic initiatives to accelerate the development of the beauty industry, including the establishment of the "Oriental Beauty Valley" concept [7] - The "Oriental Beauty Valley Cosmetics Element Service Platform" aims to streamline raw material procurement, potentially reducing costs for companies [7] - The platform has already facilitated over 200 tons of raw material transactions, generating sales exceeding 20 million yuan [7] Industry Growth - The Oriental Beauty Valley has become a significant hub for the cosmetics industry, with an estimated scale nearing 100 billion yuan [8] - Shanghai is the largest port for cosmetics imports and exports in China, with a total export value of 25.32 billion yuan in the first five months of the year, representing 35.6% of the national total [8] - Future plans aim for the beauty and health industry in Fengxian New Town to achieve an industrial output value of around 100 billion yuan by 2030 [8]
本土企业主动将战略重心转向自主研发 企业、园区、监管“力往一处使” 抓住国货机遇 上海拿下美妆第一城
Jie Fang Ri Bao·2025-09-08 02:00