山西启动“养老服务消费季”暨“晋孝焕新”行动 助老消费市场升温

Core Viewpoint - The launch of the "Elderly Service Consumption Season" and the "Jin Xiao Huan Xin" initiative in Shanxi Province aims to boost elderly service consumption and expand domestic demand to meet the diverse needs of the elderly population [1][2]. Group 1: Initiative Overview - The initiative is organized by the Shanxi Provincial Civil Affairs Department and aims to create a supportive environment for the elderly through improved services and products [2]. - The "Jin Xiao Huan Xin" action includes a subsidy program for home modifications to enhance safety and convenience for the elderly, covering all individual consumers in the province [2]. Group 2: Subsidy Details - Consumers can receive a subsidy of 30% of the actual purchase price, with a maximum cumulative subsidy of 18,000 yuan per person [2]. - The subsidy applies to a wide range of products, including modifications for bedrooms, bathrooms, kitchens, and smart assistive devices, encompassing over 10,000 products across six major categories [2]. Group 3: Market Participation - Currently, 21 offline brands and 475 types of elderly-friendly products are available for sale, with nearly 10,000 products listed online on the JD platform [5]. - The initiative has engaged 200 sales entities across various cities and reform zones in Shanxi, enhancing consumer shopping experiences through online services [5]. Group 4: Future Plans - The "Elderly Service Consumption Season" will serve as a platform for Shanxi's civil affairs departments to introduce a series of quality services, products, and experiential activities aimed at improving elderly service quality and industry upgrades [5].