新世代BMW iX3全球首发，中国专属版有四大定制惊喜

Core Insights - BMW officially launched its new generation model, the BMW iX3, marking the company's entry into a new era of automotive innovation [1][4] - The new generation BMW iX3 is tailored specifically for the Chinese market, with plans for a dedicated version to be unveiled within the year and mass production set for 2026 [3][10] - The new generation signifies a comprehensive transformation in design, technology, intelligence, and driving dynamics, setting the direction for future BMW models [4][6] Product Development - BMW plans to introduce over 40 new or upgraded products globally from now until 2027, all incorporating the innovative features of the new generation [3] - The BMW iX3 features a "monolithic" design language that embodies the essence of the new generation's visual experience [6] - The vehicle includes advanced cockpit features such as a 3D head-up display and a panoramic display, enhancing the intuitive driving experience [6][7] Technological Advancements - The new generation BMW iX3 utilizes an upgraded sixth-generation electric drive system, featuring a revolutionary cylindrical battery and a new 800V high-voltage platform [6][7] - The vehicle's battery pack employs a "cell-to-pack" design, integrating battery cells directly into the structure, which reduces weight and enhances aerodynamics [6] - The energy management system supports remote software upgrades, and the dual-motor setup improves efficiency by 20% while reducing energy loss by 40% [7] Market Strategy - The new generation BMW iX3 aims to solidify BMW's position in the competitive Chinese market, which is rapidly transitioning to electric vehicles [8] - The model is customized for Chinese consumers, featuring a new operating system that integrates local digital ecosystems and enhances user interaction [10] - Collaborations with local partners, such as Momenta, have led to the development of advanced driving assistance systems tailored to Chinese road conditions [10][11] Comfort and Performance - The BMW iX3 has been optimized for local driving preferences, with adjustments made to the chassis and suspension systems [11] - The vehicle's wheelbase has been extended by over 100mm, significantly improving rear legroom and overall comfort [11] - The collaboration with Chinese battery suppliers aims to produce cylindrical battery packs that enable rapid charging and extended range, with a CLTC range exceeding 900 kilometers [11]