广州美博会圆满收官：链接全球，赋能美业新生态

Core Insights - The 68th China (Guangzhou) International Beauty Expo successfully concluded, showcasing a comprehensive layout of the beauty industry and facilitating trade cooperation, trend releases, and innovative exchanges [1] Group 1: Event Overview - The expo covered an exhibition area of over 300,000 square meters, gathering more than 3,800 enterprises and brands, attracting global professional buyers, brand owners, and distributors [1] - Over 50 forums and 30 specialized exhibition areas highlighted industry trends and innovations, demonstrating the vitality and development potential of the beauty industry [1] Group 2: Business Growth - The expo served as a dual platform for expanding networks and converting orders, enabling brands to achieve both sales and brand visibility [2] - More than 90% of participating brands received over 1,000 inquiries on-site, breaking down barriers and linking resources for high traffic, exposure, and conversion [2] Group 3: International Collaboration - The expo featured significant international participation, showcasing enterprises from various countries and regions, including Indonesia, Vietnam, Malaysia, Japan, South Korea, the USA, France, Germany, India, the UAE, and Hong Kong and Taiwan [3] - The event facilitated domestic companies to connect globally and provided an important window for international brands entering the Chinese market, promoting deep integration of the global beauty industry [3] - Two overseas exhibitions were announced for the second half of the year, including the Vietnam International Beauty Expo and the Indonesia International Beauty Expo, supporting Chinese companies in showcasing their brands globally [3] Group 4: Industry Trends - The beauty and wellness industry is shifting from large-scale development to focusing on high-potential niche markets, with new emerging sectors showing robust growth [4] - The expo presented the integration of beauty, health, and wellness industries, featuring immersive displays that highlighted the commercial potential of cross-industry collaboration [4] - A special healing-themed exhibition area showcased hundreds of healing brands and innovative projects, emphasizing the integration of beauty and wellness ecosystems [4] Group 5: Specialized Exhibitions - The expo featured over 30 themed special exhibitions targeting vertical fields and emerging sectors, driving new growth in the industry [5] - Notable themed areas included immersive experiences in forest therapy, traditional Chinese medicine, and innovative health products, attracting significant attention and engagement from attendees [6] Group 6: Industry Empowerment - Over 50 events were held during the expo, covering various fields such as supply chain, beauty cosmetics, and health, fostering discussions on future trends [7] - The collaboration between Douyin Mall and the expo created a highlight event, enhancing the consumer experience and providing a new model for cross-industry cooperation [7] - The expo concluded with plans for four upcoming beauty events in the second half of the year, inviting participation to deepen domestic demand and expand globally [7]