永辉鲁谷店8月26日调改焕新开业

Core Insights - Yonghui Supermarket's Luqu Store in Beijing has undergone a successful two-month renovation, aligning with the company's strategy to better understand consumer needs and enhance service quality [1] - The store's renovation is part of a broader initiative, with nearly 170 stores across the country undergoing similar transformations, aiming to improve customer satisfaction and operational efficiency [1][2] Product Restructuring - The store has increased its product turnover rate to over 50%, with more than 80% of its product structure now aligned with the quality-price ratio standards of the successful "Pang Donglai" model [2] - Yonghui's private label and reverse-customized products are key to offering high-quality yet affordable options, such as a 3kg laundry detergent priced at 19.8 yuan and a 1L orange juice at 13.5 yuan [2][4] - The store has expanded its offerings to include local specialties and popular brands, catering to the tastes of local consumers while also appealing to younger shoppers with fresh baked goods and convenient packaging options [2][4] Experience Revolution - The store's layout has been optimized to enhance the shopping experience, with wider aisles and lower shelves to improve visibility and flow [5] - Additional services such as a "manager-style" parking lot and various customer-friendly features have been introduced to create a welcoming environment [5][8] - The store hosts regular events and tastings to engage customers, transforming shopping from a chore into an enjoyable experience [7] Community Engagement - The renovation has maintained the store's community-oriented approach, with initiatives to support local workers and provide essential services [8][9] - Employee welfare has been prioritized, with salary increases and improved working conditions, fostering a sense of belonging and commitment among staff [8] - The store has introduced various community services, such as a "Love Station" for delivery workers and facilities for mothers, reinforcing its role as a trusted neighborhood resource [9] Strategic Alignment - The successful renovation of the Luqu Store exemplifies Yonghui's commitment to enhancing product quality, customer experience, and community ties, aligning with broader urban development goals in Beijing [9] - The store's transformation reflects a strategic shift towards becoming a provider of quality living and a connector of community warmth, moving beyond traditional retail functions [9]